As we step into 2024, the cannabis industry is entering a new epoch. This year is less about the race for potency and more about embracing the essence and sustainability of cannabis. A conscious shift is underway, from mass-produced, high-THC products to those that embody authenticity, quality, and environmental stewardship. 

Today’s cannabis enthusiasts are not just seeking quality products; they are shopping for their cannabis with the same discernment and values they apply to their groceries, household products, and healthcare. But what does this mean for the industry’s direction?

Check out the top cannabis predictions for 2024. 

Out With the Old

The industry is pivoting from its once-celebrated norms. For example, consumers are now recognizing that “more bang for your buck” isn’t the smartest way to shop or the most effective way to enjoy the benefits of cannabis.

Inauthentic branding is also headed out the door; fake and half-baked no longer sell. Same with the rising environmental concerns around disposable vape products and unsustainable packaging – people are paying attention, and they’re siding with brands that resonate with their values.

These evolving preferences pave the way for new developments and trends as the cannabis world reaches new levels of awareness and sophistication.

Cannabis Trends 2024

Cannabis Trends 2024

As we embrace 2024, the cannabis industry’s evolution is underscored by several emerging trends. These trends reflect a deeper understanding and appreciation of cannabis, emphasizing consumer awareness, environmental responsibility, and the nuances of the plant. Let’s explore the key developments shaping the cannabis experience this year.

Pre-rolls Surpass Flower Sales

2024 will continue to see a notable surge in the popularity of pre-rolls. The convenience of pre-rolls, ready to use and available in an array of cultivars and styles, caters to the fast-paced lifestyle of modern cannabis lovers. 

Innovations in pre-roll production, such as the use of natural, high-quality rolling papers, unique strain combinations, and even infusing pre-rolls with concentrates, add to their appeal. 

This trend doesn’t necessarily signify a move away from traditional flower purchases. Rather, it showcases the fact that consumers increasingly value ease of use, diversity in choice, and quality assurance provided by pre-packaged, ready-to-smoke options.

Indoor Weed is Out

The looming decline of indoor-grown weed in favor of sungrown varieties is a testament to the growing environmental consciousness in the cannabis community. Sungrown cannabis, nurtured under natural sunlight, is celebrated for its lower carbon footprint and the way it benefits from the unique characteristics of its natural environment. 

This method of cultivation not only reduces energy consumption but also enhances the quality of the cannabis, leading to richer terpene profiles and a more authentic experience. The trend towards sungrown cannabis is a clear nod to eco-friendly practices and a deeper appreciation of the plant’s natural growth process. It’s also a sign that cannabis lovers are opting for quality.

Consumers Care About Terpenes

The rising focus on terpenes over THC potency marks a matured understanding of cannabis among consumers. Recognizing that terpenes contribute significantly to the entourage effect, more consumers are now choosing strains for their specific terpene profiles. 

This shift is driving cultivators to breed and highlight strains with unique terpene combinations, offering a more tailored cannabis experience. Terpenes like myrcene, limonene, and pinene are becoming household names among cannabis enthusiasts as they learn how these compounds influence the flavor, aroma, and overall effect of different cultivars.

Increased Demand for Hemp-Derived Products

Could 2024 be the year of the Hemp Revolution? A hemp renaissance in 2024 makes a lot of sense in light of the broader trend towards sustainable and health-focused products. 

The cannabis community is increasingly exploring hemp’s potential beyond CBD, with applications in eco-friendly textiles, biodegradable plastics, and even construction materials. 

The demand for hemp-derived health products, from tinctures to topicals and even hemp protein, is poised to skyrocket as consumers seek natural alternatives for wellness and self-care. This renewed interest in hemp aligns with a global shift towards sustainable living and the acknowledgment of hemp’s versatile, eco-friendly nature.

Greater Desire for Small Batch, Craft Products

The growing demand for small-batch, craft cannabis products in 2024 is a reflection of consumers’ desire for quality, traceability, and unique experiences. These artisanal products, often hand-trimmed and carefully cured, offer a level of quality and attention to detail that mass-produced products cannot match. 

This trend is about the final product just as much as it’s about supporting local farmers and appreciating their craftsmanship. It represents a shift towards mindful consumption, where the story behind the product and the connection to its origin is as important as the product itself.

Sungrown, Sustainable, Humboldt County Craft

Sungrown, Sustainable, Humboldt County Craft

As we highlight these emerging trends, the role of Humboldt County’s craft cannabis producers – including those who comprise Humboldt Family Farms – becomes ever more crucial. 

Our commitment to sungrown, sustainable practices is a nod to tradition, but it’s a forward-thinking approach to cannabis cultivation and a better way of moving this industry into greater levels of trust, integrity, and sustainability. 

With a surge in pre-roll sales and a growing appreciation for craft and quality, our team of legacy craft cultivators is well-positioned to lead the industry into this new era of cannabis consumption. Check out our entire selection; we know you’ll be on board for 2024!